Metrics and dimensions form the backbone of Marfeel, providing you with a powerful framework to measure and analyze various aspects of your audience and content performance. Let’s delve into what exactly metrics and dimensions are and how they can empower you to unlock the full potential of your business.
Metrics are quantifiable measurements that represent specific aspects of user behavior or content performance. They provide valuable numerical data.
Dimensions, on the other hand, offer a different perspective by categorizing and organizing data into meaningful segments. They provide context and enable you to slice and dice your analytics data based on different attributes, like user segments, geolocation, devices, traffic sources, and content categories. By harnessing the power of dimensions, you can gain valuable insights into the specific characteristics and behaviors of different audience segments.
Metrics
General
| Name |
Description |
| Unique Users |
|
| Pageviews Total |
|
| New Articles |
|
Engagement
| Name |
Description |
| Average RFV |
|
| Cumulative RFV |
|
| Total Reading Time |
|
| Avg. Reading Time per user |
|
| Avg. Reading Time per page |
|
| Total Engagement Time |
|
| Avg. Engagement Time per user |
|
| Avg. Engagement Time per page |
|
| Pageviews per user |
|
| Avg. Scroll |
|
Monetization
| Name |
Description |
| Ad Impressions |
|
| CPM |
|
| Total Ads Revenue |
|
| ARPU |
|
| Ads per Page |
|
| RPM |
|
Multimedia
| Name |
Description |
| Media Ad impressions |
|
| Media impressions |
|
| Media Plays |
|
| Avg. Play Time |
|
| Avg. Play Rate |
|
| Avg. Ads per play |
|
| Avg. Play RFV |
|
| Avg. Impressions RFV |
|
Recirculation
| Name |
Description |
| Eligible |
|
| Viewable |
|
| Open |
|
| Conversion |
|
| Viewability Rate |
|
| Open Rate |
|
| Conversion Rate |
|
| Eligible Conversion Rate |
|
| Viewable Conversion Rate |
|
Social
| Name |
Description |
| Social Posts |
|
| Social Likes |
|
| Social Comments |
|
| Social Shares |
|
| Social Interactions |
|
| Social Followers |
|
Google Search Console
| Name |
Description |
| Google Search Impressions |
|
| Google Search Position |
|
| Google Search Clicks |
|
| Google Search CTR |
|
| Google Discover Clicks |
|
| Google Discover Impressions |
|
| Google Discover CTR |
|
Custom Conversions as Metrics
Dimensions
General
| Name |
Description |
| Folder |
|
| Host |
|
| Page Technology |
|
| URI |
|
| URL |
|
| Original URL |
|
| RFV Recency |
|
| RFV Frequency |
|
| RFV Volume |
|
Content
| Name |
Description |
| Visibility |
|
| Content Type |
|
| Article Publish Date |
|
| Article Publish Time |
|
| Article Last Update Date |
|
| Days Since Last Update |
|
| Author |
|
| Byline |
|
| HTML Language |
|
| Page Title |
|
| Section |
|
| Has affiliation |
|
| Tag |
|
| Tag Group |
|
| IAB Category |
|
Content Metrics
| Name |
Description |
| Number of sentences |
|
| Number of syllables |
|
| Number of words |
|
| Flesch Index |
|
| H1 length |
|
| Heading distribution |
|
| Image count |
|
| List count |
|
| Video count |
|
| Has affiliation |
|
Monetization
Date
| Name |
Description |
| Week day |
|
Visitor
| Name |
Description |
| City |
|
| Region |
|
| Subregion |
|
| Country |
|
| Device Category |
|
| User Journey |
|
| Traffic Campaign |
|
| Traffic Campaign with internal |
|
| Traffic Medium |
|
| Traffic Medium with internal |
|
| Traffic Source |
|
| Traffic Source with internal |
|
| Visitor Loyalty |
|
| OS |
|
| Browser |
|
| Browser version |
|
Multimedia
| Name |
Description |
| Media Title |
|
| Media Provider |
|
| Media Publish time |
|
| Has media |
|
| Has audio |
|
| Has video |
|
| Is live |
|
Social
| Name |
Description |
| Social Network |
|
| Social account name |
|
| Social account owner |
|
| Has social |
|
Google Search Console
| Name |
Description |
| Search type |
|
| Search keyword |
|
Tag Groups as custom dimensions
Page, Session & User Vars as custom dimensions
User Segments
Content taxonomies
| Name |
Description |
| Topic |
|
| Topic Category |
|
| Topic Description |
|
| IAB Category |
|
| IAB Top-level Category |
|
| IAB Down-level Category |
|
| Sentiment Analysis |
|
Tag Categories
| Name |
Description |
| AdministrativeArea |
|
| Airline |
|
| Airport |
|
| AmusementPark |
|
| Aquarium |
|
| Article |
|
| AutoDealer |
|
| BarOrPub |
|
| Blog |
|
| BlogPosting |
|
| BodyOfWater |
|
| Book |
|
| BookSeries |
|
| Brand |
|
| Bridge |
|
| BroadcastChannel |
|
| BroadcastEvent |
|
| BroadcastService |
|
| BusStation |
|
| CableOrSatelliteProvider |
|
| Car |
|
| Casino |
|
| Cemetery |
|
| City |
|
| CivicStructure |
|
| CollegeOrUniversity |
|
| Continent |
|
| Corporation |
|
| Country |
|
| CreativeWork |
|
| DefenceEstablishment |
|
| Diet |
|
| EducationalOrganization |
|
| Event |
|
| EventVenue |
|
| Game |
|
| GovernmentBuilding |
|
| GovernmentOrganization |
|
| GovernmentPermit |
|
| GovernmentService |
|
| HealthAndBeautyBusiness |
|
| Hospital |
|
| ImageObject |
|
| InsuranceAgency |
|
| ItemList |
|
| LakeBodyOfWater |
|
| LandmarksOrHistoricalBuildings |
|
| Library |
|
| LocalBusiness |
|
| LodgingBusiness |
|
| MediaObject |
|
| MobileApplication |
|
| Mountain |
|
| Movie |
|
| MovieSeries |
|
| MovieTheater |
|
| Museum |
|
| MusicAlbum |
|
| MusicComposition |
|
| MusicGroup |
|
| MusicRecording |
|
| MusicVenue |
|
| NGO |
|
| No Topic Category |
|
| Offer |
|
| Organization |
|
| Park |
|
| Periodical |
|
| Person |
|
| Place |
|
| PlaceOfWorship |
|
| Product |
|
| ProductModel |
|
| ProgramMembership |
|
| RadioEpisode |
|
| RadioSeries |
|
| RadioStation |
|
| Restaurant |
|
| RiverBodyOfWater |
|
| School |
|
| SingleFamilyResidence |
|
| SoftwareApplication |
|
| SportsActivityLocation |
|
| SportsOrganization |
|
| SportsTeam |
|
| StadiumOrArena |
|
| TelevisionChannel |
|
| TheaterGroup |
|
| Thing |
|
| TouristAttraction |
|
| TVEpisode |
|
| TVSeason |
|
| TVSeries |
|
| Unknown |
|
| VideoGame |
|
| VideoGameSeries |
|
| VisualArtwork |
|
| Volcano |
|
| Waterfall |
|
| WebPage |
|
Recirculation
| Name |
Description |
| Origin Section |
|
| Destination Section |
|
| Origin Author |
|
| Destination Author |
|
| Origin Topic |
|
| Destination Topic |
|
| Origin URL |
|
| Destination URL |
|
| Origin Title |
|
| Destination Title |
|
| Origin Host |
|
| Destination Host |
|
| Origin Content Type |
|
| Destination Content Type |
|
| Module Name |
|
| Module Position |
|
| Module Type |
|
| Device Category |
|
| Page Technology |
|
| User Journey |
|
| Visitor Loyalty |
|
| Traffic Medium |
|
| Origin Tag |
|
| Destination Tag |
|
| Origin Tag Group |
|
| Destination Tag Group |
|