Metrics & Dimensions Glossary

Metrics and dimensions form the backbone of Marfeel, providing you with a powerful framework to measure and analyze various aspects of your audience and content performance. Let’s delve into what exactly metrics and dimensions are and how they can empower you to unlock the full potential of your business.

Metrics are quantifiable measurements that represent specific aspects of user behavior or content performance. They provide valuable numerical data.

Dimensions, on the other hand, offer a different perspective by categorizing and organizing data into meaningful segments. They provide context and enable you to slice and dice your analytics data based on different attributes, like user segments, geolocation, devices, traffic sources, and content categories. By harnessing the power of dimensions, you can gain valuable insights into the specific characteristics and behaviors of different audience segments.

Metrics

General

Name Description
Unique Users
Pageviews Total
New Articles

Engagement

Name Description
Average RFV
Cumulative RFV
Total Reading Time
Avg. Reading Time per user
Avg. Reading Time per page
Total Engagement Time
Avg. Engagement Time per user
Avg. Engagement Time per page
Pageviews per user
Avg. Scroll

Monetization

Name Description
Ad Impressions
CPM
Total Ads Revenue
ARPU
Ads per Page
RPM

Multimedia

Name Description
Media Ad impressions
Media impressions
Media Plays
Avg. Play Time
Avg. Play Rate
Avg. Ads per play
Avg. Play RFV
Avg. Impressions RFV

Recirculation

Name Description
Eligible
Viewable
Open
Conversion
Viewability Rate
Open Rate
Conversion Rate
Eligible Conversion Rate
Viewable Conversion Rate

Social

Name Description
Social Posts
Social Likes
Social Comments
Social Shares
Social Interactions
Social Followers

Google Search Console

Name Description
Google Search Impressions
Google Search Position
Google Search Clicks
Google Search CTR
Google Discover Clicks
Google Discover Impressions
Google Discover CTR

Custom Conversions as Metrics

Dimensions

General

Name Description
Folder
Host
Page Technology
URI
URL
Original URL
RFV Recency
RFV Frequency
RFV Volume

Content

Name Description
Visibility
Content Type
Article Publish Date
Article Publish Time
Article Last Update Date
Days Since Last Update
Author
Byline
HTML Language
Page Title
Section
Has affiliation
Tag
Tag Group
IAB Category

Content Metrics

Name Description
Number of sentences
Number of syllables
Number of words
Flesch Index
H1 length
Heading distribution
Image count
List count
Video count
Has affiliation

Monetization

Name Description
Ad type

Date

Name Description
Week day

Visitor

Name Description
City
Region
Subregion
Country
Device Category
User Journey
Traffic Campaign
Traffic Campaign with internal
Traffic Medium
Traffic Medium with internal
Traffic Source
Traffic Source with internal
Visitor Loyalty
OS
Browser
Browser version

Multimedia

Name Description
Media Title
Media Provider
Media Publish time
Has media
Has audio
Has video
Is live

Social

Name Description
Social Network
Social account name
Social account owner
Has social

Google Search Console

Name Description
Search type
Search keyword

Tag Groups as custom dimensions

Page, Session & User Vars as custom dimensions

User Segments

Content taxonomies

Name Description
Topic
Topic Category
Topic Description
IAB Category
IAB Top-level Category
IAB Down-level Category
Sentiment Analysis

Tag Categories

Name Description
AdministrativeArea
Airline
Airport
AmusementPark
Aquarium
Article
AutoDealer
BarOrPub
Blog
BlogPosting
BodyOfWater
Book
BookSeries
Brand
Bridge
BroadcastChannel
BroadcastEvent
BroadcastService
BusStation
CableOrSatelliteProvider
Car
Casino
Cemetery
City
CivicStructure
CollegeOrUniversity
Continent
Corporation
Country
CreativeWork
DefenceEstablishment
Diet
EducationalOrganization
Event
EventVenue
Game
GovernmentBuilding
GovernmentOrganization
GovernmentPermit
GovernmentService
HealthAndBeautyBusiness
Hospital
ImageObject
InsuranceAgency
ItemList
LakeBodyOfWater
LandmarksOrHistoricalBuildings
Library
LocalBusiness
LodgingBusiness
MediaObject
MobileApplication
Mountain
Movie
MovieSeries
MovieTheater
Museum
MusicAlbum
MusicComposition
MusicGroup
MusicRecording
MusicVenue
NGO
No Topic Category
Offer
Organization
Park
Periodical
Person
Place
PlaceOfWorship
Product
ProductModel
ProgramMembership
RadioEpisode
RadioSeries
RadioStation
Restaurant
RiverBodyOfWater
School
SingleFamilyResidence
SoftwareApplication
SportsActivityLocation
SportsOrganization
SportsTeam
StadiumOrArena
TelevisionChannel
TheaterGroup
Thing
TouristAttraction
TVEpisode
TVSeason
TVSeries
Unknown
VideoGame
VideoGameSeries
VisualArtwork
Volcano
Waterfall
WebPage

Recirculation

Name Description
Origin Section
Destination Section
Origin Author
Destination Author
Origin Topic
Destination Topic
Origin URL
Destination URL
Origin Title
Destination Title
Origin Host
Destination Host
Origin Content Type
Destination Content Type
Module Name
Module Position
Module Type
Device Category
Page Technology
User Journey
Visitor Loyalty
Traffic Medium
Origin Tag
Destination Tag
Origin Tag Group
Destination Tag Group