Metrics and dimensions form the backbone of Marfeel, providing you with a powerful framework to measure and analyze various aspects of your audience and content performance. Let’s delve into what exactly metrics and dimensions are and how they can empower you to unlock the full potential of your business.
Metrics are quantifiable measurements that represent specific aspects of user behavior or content performance. They provide valuable numerical data.
Dimensions, on the other hand, offer a different perspective by categorizing and organizing data into meaningful segments. They provide context and enable you to slice and dice your analytics data based on different attributes, like user segments, geolocation, devices, traffic sources, and content categories. By harnessing the power of dimensions, you can gain valuable insights into the specific characteristics and behaviors of different audience segments.