Social Metrics and Dimensions

Find below the definitions for the available metrics and dimensions for the Marfeel Social module.

Metrics

The Marfeel social module unifies the metrics of different social networks under the same name. Here’s the matching table:

Social Network Comments Followers Likes Posts Shares Views
Facebook Comments Followers Reactions Posts Shares -
Instagram Comments Followers Likes Posts / Stories - -
Twitter Comments Followers Likes Posts Shares Views
Reddit Comments Followers UpVotes Posts - -
TikTok Comments Followers Likes Stories - -
Youtube Comments Subscribers Likes Videos - Plays
LinkedIn Comments Followers Likes Posts Shares Views
Pinterest Comments Followers Likes Pins Shares Views

Comments

The number of comments on Facebook, Instagram and Reddit or the number of Replies on Twitter to a given social post.

Followers

The number of followers of a social network account.

Likes

The number of Reactions (Facebook, Reddit) and Likes (Twitter, Instagram) on Social Posts

Posts

The number of Posts (Facebook, Instagram, Reddit) and Tweets (Twitter) on publishers’ accounts that link to their articles

Shares

The number of Shares (Facebook, Instagram, Reddit) and Retweets (Twitter) of Social Posts

Dimensions

Has Social

Designation that indicates if an article has been linked in a Social Post

Social Network

Designation that indicates in which social network an article has been linked in a Social Post. It can be Facebook, Instagram, Twitter or Reddit.

Social Account Name

The name of the publisher’s account or accounts that have been integrated with Marfeel’s platform.

Social Account Owner

It can take the values Own or External and it indicates if the social account is owned by the publisher or if it’s an account from an external reader or influencer.