Marfeel analyzes each publication, detects the article link (whether in the post itself or in the first comment), and thus can link social metrics to editorial dimensions (sections, authors, topics, etc.). This enables queries like:
- Sections with the highest CTR on Facebook
- Authors with the most posts published on a particular network
- Views by topic
In this way, the platform combines social data from the social feed and on-page with editorial data, providing a comprehensive and actionable analysis.
- Be aware that some metrics and dimensions are incompatible with each other, which can cause data gaps when combined with other Marfeel native Dimensions.
- To retrieve data from Social Media accounts, it is necessary to integrate with these as described here.
Metrics
The following metrics offer the total figures from all connected social media accounts. It is possible to drill down into these metrics and view the figures belonging to specific accounts and specific posts using Marfeelâs many Dimensions.
Social Clicks or Opens
The aggregate number of Clicks received by the publisherâs social posts.
Social Clicks per Follower
The average number of clicks generated per follower, represented as a ratio per thousand followers. Calculated as \frac{clicks * 1,000}{followers}. Can be filtered by specific social media channels and accounts.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Clicks per Post
The average number of clicks generated per social post. Calculated as \frac{clicks}{posts}. Can be filtered by specific social media channels and accounts.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Comments
The aggregate number of Comments made on the publisherâs connected Social Media accounts.
Social CTR
The average clickthrough rate on the publisherâs social posts. CTR is the division of number of clicks between the number of Views.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Followers
The aggregate number of followers of the publisherâs social media accounts.
Note: For Youtube channels, this metric actually reports Subscribers.
Social Interactions
The aggregate number of Shares, Comments, and Reactions on the publisherâs social posts.
Social Interactions per Follower
The average number of interactions generated per follower, represented as a ratio per thousand followers. Calculated as \frac{interactions*1,000}{followers}. Can be filtered by specific social media channels and accounts. Refer to Social Interactions for a definition of what constitutes an âinteractionâ.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Note 2: For Youtube videos, this metric actually reports Social Interactions per (thousand) Subscriber.
Social Interactions per Post
The average number of interactions generated per social post. Calculated as \frac{interactions}{posts}. Can be filtered by specific social media channels and accounts. Refer to Social Interactions for a definition of what constitutes an âinteractionâ.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Interaction View Rate (IVR) or Social Interactions per View
The average number of interactions your social posts have generated per thousand views. Calculated as \frac{interactions*1,000}{views}. Can be filtered by specific social media channels and accounts. Refer to Social Interactions for a definition of what constitutes an âinteractionâ.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Likes
The aggregate number of Likes earned by a publisherâs connected social media accounts.
Social Plays
The aggregate number of times video content contained within the publisherâs social posts has been played. For Instagram, this is the number of times a reel begins playing after an Impression is logged. For Youtube, this is the number of times a user watched 30 seconds or more of a video. For TikTok, this is the number of times a user began watching a video.
Social Plays per Post
The average number of video plays generated per social post. Calculated as \frac{plays}{posts}. Refer to Social Plays for a definition of what constitutes a play on different social media platforms. Can be filtered by specific channels and social accounts.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Posts
The aggregate number of Posts on a publisherâs social media accounts that link to their articles.
Social Shares
The aggregate number of times the publisherâs social posts have been shared.
Social Unique Views
The aggregate number of unique viewers of the publisherâs social posts.
Social Views
The aggregate number of times the publisherâs social posts have been seen.
Viewer Rate (VR) or Social Views per Follower
The average number of views generated per follower, represented as a ratio per thousand followers. Calculated as \frac{views}{1,000 followers}. Can be filtered by specific social media channels and accounts.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Note 2: For Youtube videos, this metric actually reports Social Views per (thousand) Subscriber.
Social Views per Post
The average number of views generated per social post. Calculated as \frac{views}{posts}. Can be filtered by specific social media channels and accounts.
Note: This metric is generated by Marfeel, calculated from the ones coming from social networks.
Social Paid Views
The number of times any post or story content from your Page or about your Page entered a personâs screen through paid distribution such as an ad.
This metric applies to Facebook only.
Social Paid Unique Views
The number of users that saw any posts from your Page at least once, attributed to your ads, which may include multiple views of your ads by the same user.
This metric applies to Facebook only.
Social Fan Views
The number of times your Page content was on screen for accounts that followed or liked your Page.
This metric applies to Facebook only.
Social Fan Unique Views
The number of Accounts Center accounts that followed or liked your Page. This metric is estimated.
This metric applies to Facebook only.
Social Organic Views
The number of times your post was on screen through organic distribution.
This metric applies to Facebook only.
Social Organic Unique Views
This metric counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. This includes cases where your content is shared as a story or repost.
Dimensions
Marfeelâs Social Media Dimensions can be used to refine your data. Social media metrics can be crossed with the Social Dimensions described below, as well as dozens of other dimensions on Marfeelâs platform, such as Sections, Topics, and more.
Has Social
Indicates whether an article has a social media post linking to it.
Social Account Name
Allows the user to view the names of connected social media accounts.
Social Account Owner
Allows the user to view the name of the owner of the connected social media accounts.
Social Network
Indicates the specific social network a metric or collection of metrics relate to.
Social Post ID
Displays a list of the unique IDs of the social posts made by connected accounts.
Social Post Text
Displays the text of social media posts made by connected accounts.
Social Post Type
Denotes the type of a social post. These can be link, video, image, and text.
Social Post URL
Displays a list of the URLs of social posts made by connected accounts.
Regarding the naming of Metrics
Different social media platforms use different terms to refer to similar measurable values. Marfeel unifies these under the same name. These can be seen in the following chart:
| Channel | Comments | Followers | Likes | Posts | Shares | Views | Unique Views | CTR | Plays | Clicks | Interactions |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Comments | Followers | Reactions | Posts | Shares | Views | Reach | CTR | Plays | Clicks | All interactions | |
| Comments | Followers | Likes | Posts / Stories | - | Views | - | - | Plays | - | All interactions | |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | - | - | All interactions | |
| Comments | Followers | UpVotes | Posts | - | - | - | - | - | - | - | |
| TikTok | Comments | Followers | Likes | Stories | - | - | - | - | Plays | - | All interactions |
| Youtube | Comments | Subscribers | Likes | Videos | - | Plays | - | - | Plays | - | All interactions |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | - | Clicks | All interactions | |
| Comments | Followers | Likes | Pins | Shares | Views | - | - | - | - | - |
Note: this table is scrollable, scroll to the right to see more categories.
To view a comprehensive list of all of Marfeelâs Metrics and Dimensions, visit our Glossary.