Marfeel analyzes each publication, detects the article link (whether in the post itself or in the first comment), and thus can link social metrics to editorial dimensions (sections, authors, topics, etc.). This enables queries like:
- Sections with the highest CTR on Facebook
- Authors with the most posts published on a particular network
- Views by topic
In this way, the platform combines social data from the social feed and on-page with editorial data, providing a comprehensive and actionable analysis.
- Be aware that some metrics and dimensions are incompatible with each other, which can cause data gaps when combined with other Marfeel native Dimensions.
- To retrieve data from Social Media accounts, it is necessary to integrate with these as described here.
Metrics
The following metrics offer the total figures from all connected social media accounts. It is possible to drill down into these metrics and view the figures belonging to specific accounts and specific posts using Marfeel’s many Dimensions.
Social Clicks
The aggregate number of Clicks received by the publisher’s social posts.
Social Comments
The aggregate number of Comments made on the publisher’s connected Social Media accounts.
Social CTR
The average clickthrough rate on the publisher’s social posts. CTR is the division of number of clicks between the number of Views.
Social Followers
The aggregate number of followers of the publisher’s social media accounts.
Social Interactions
The aggregate number of Shares, Comments, and Reactions on the publisher’s social posts.
Social Likes
The aggregate number of Likes earned by a publisher’s connected social media accounts.
Social Plays
The aggregate number of times video content contained within the publisher’s social posts has been played. For Instagram, this is the number of times a reel begins playing after an Impression is logged. For Youtube, this is the number of times a user watched 30 seconds or more of a video. For TikTok, this is the number of times a user began watching a video.
Social Posts
The aggregate number of Posts on a publisher’s social media accounts that link to their articles.
Social Shares
The aggregate number of times the publisher’s social posts have been shared.
Social Unique Views
The aggregate number of unique viewers of the publisher’s social posts.
Social Views
The aggregate number of times the publisher’s social posts have been seen.
Dimensions
Marfeel’s Social Media Dimensions can be used to refine your data. Social media metrics can be crossed with the Social Dimensions described below, as well as dozens of other dimensions on Marfeel’s platform, such as Sections, Topics, and more.
Has Social
Indicates whether an article has a social media post linking to it.
Social Account Name
Allows the user to view the names of connected social media accounts.
Social Account Owner
Allows the user to view the name of the owner of the connected social media accounts.
Social Network
Indicates the specific social network a metric or collection of metrics relate to.
Social Post ID
Displays a list of the unique IDs of the social posts made by connected accounts.
Social Post Text
Displays the text of social media posts made by connected accounts.
Social Post Type
Denotes the type of a social post. These can be link, video, image, and text.
Social Post URL
Displays a list of the URLs of social posts made by connected accounts.
Regarding the naming of Metrics
Different social media platforms use different terms to refer to similar measurable values. Marfeel unifies these under the same name. These can be seen in the following chart:
| Channel | Comments | Followers | Likes | Posts | Shares | Views | Unique Views | CTR | Plays | Clicks | Interactions |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Comments | Followers | Reactions | Posts | Shares | Views | Reach | CTR | Plays | Clicks | All interactions | |
| Comments | Followers | Likes | Posts / Stories | - | Views | - | - | Plays | - | All interactions | |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | - | - | All interactions | |
| Comments | Followers | UpVotes | Posts | - | - | - | - | - | - | - | |
| TikTok | Comments | Followers | Likes | Stories | - | - | - | - | Plays | - | All interactions |
| Youtube | Comments | Subscribers | Likes | Videos | - | Plays | - | - | Plays | - | All interactions |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | - | Clicks | All interactions | |
| Comments | Followers | Likes | Pins | Shares | Views | - | - | - | - | - |
Note: this table is scrollable, scroll to the right to see more categories.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.