Find below the definitions for the available metrics and dimensions for the Marfeel Social module.
Metrics
The Marfeel social module unifies the metrics of different social networks under the same name. Here’s the matching table:
| Social Network | Comments | Followers | Likes | Posts | Shares | Views | Unique Views | CTR |
|---|---|---|---|---|---|---|---|---|
| Comments | Followers | Reactions | Posts | Shares | Views | Reach | CTR | |
| Comments | Followers | Likes | Posts / Stories | - | Views | - | - | |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | |
| Comments | Followers | UpVotes | Posts | - | - | - | - | |
| TikTok | Comments | Followers | Likes | Stories | - | - | - | - |
| Youtube | Comments | Subscribers | Likes | Videos | - | Plays | - | - |
| Comments | Followers | Likes | Posts | Shares | Views | - | - | |
| Comments | Followers | Likes | Pins | Shares | Views | - | - |
Comments
The number of comments on Facebook, Instagram and Reddit or the number of Replies on Twitter to a given social post.
Followers
The number of followers of a social network account.
Likes
The number of Reactions (Facebook, Reddit) and Likes (Twitter, Instagram) on Social Posts
Posts
The number of Posts (Facebook, Instagram, Reddit) and Tweets (Twitter) on publishers’ accounts that link to their articles
Shares
The number of Shares (Facebook, Instagram, Reddit) and Retweets (Twitter) of Social Posts
Dimensions
Has Social
Designation that indicates if an article has been linked in a Social Post
Social Network
Designation that indicates in which social network an article has been linked in a Social Post. It can be Facebook, Instagram, Twitter or Reddit.
Social Account Name
The name of the publisher’s account or accounts that have been integrated with Marfeel’s platform.
Social Account Owner
It can take the values Own or External and it indicates if the social account is owned by the publisher or if it’s an account from an external reader or influencer.