Marfeel’s Visitor Dimensions captures information on the visitors to your site, enabling you to drill down into your audience into groups such as the channel through which they reached your site, the country from where they are accessing the site, or the type of device they are using. This information allows you to conduct more granular analysis of your audience and better understand behavior patterns and trends related to specific subsets of users.
Dimensions
Audience Loyalty
The user’s place in the Loyalty Funnel, which can be the following in ascending order from least to most loyal:
- New: Percentage of concurrent users with RFV between 0-1
- Fly By: Percentage of concurrent users with RFV between 2-10
- Casual: Percentage of concurrent users with RFV between 11-35
- Loyal: Percentage of concurrent users with RFV between 36-60
- Lover: Percentage of concurrent users with RFV between 61-100
- Won Back: Percentage of concurrent users who returned to your website after not visiting it in the last 30 days. (Only available on explore for analysis proposes)
- Private: Users who did not give their consent to track their engagement level
These profiles are based on the user’s RFV score.
Browser
The browser the user used to visit the site.
Browser Version
The version of the browser used by the user to access the site.
City
The city from which the user visited the site.
Closed Pages
Those pages that have some form of paywall and are thus not open to all users. Visit our documentation for a more detailed explanation of open and closed pages.
Consent Choice
A segmentation of the users currently visiting the site by their level of cookie consent, regardless of when their consent was set. The user’s current CMP status is sent along each hit to Marfeel in Consent Choice dimension. This dimension is available either by having an Enterprise or having MarfeelPass service enabled. Possible values are:
- 0: Rejected: The user has rejected the consent
- 1: Accepted: The user has accepted the consent
- 2: No Choice: The user has been presented with the CMP notice but has not accepted neither rejected
- 3: No CMP: not eligible for CMP
Visit our documentation for a more detailed breakdown of consent choices.
Country
The country from which the user visited the site, geolocated using their IP address and cross referenced against databases of known IP addresses.
Device Category
A breakdown of the types of devices on which users visited the site. These can be Mobile, Desktop or Tablet.
OS
The operating system of the device on which the user visited the site.
Region
The region from which the user visited the site. Generally equivalent to the state, eg. California or Texas.
Subregion
The subregion from which the user visited the site. Generally equivalent to the county, or the corresponding territorial subdivision below the state level.
Traffic Campaign
The campaign that led the user to the site, expressed through the utm parameter utm_campaign=campaign_name. Visit our documentation for more information on utm parameters and their use.
Traffic Campaign With Internal
A grouping of the traffic that originated from a specific campaign, but also including traffic that would be considered internal because after landing on the site, it recirculated internally. Visit our documentation for a detailed explanation on internal traffic.
Traffic Content
The utm_content parameter appended to the URL the user used to reach the site. Visit our documentation to learn more about utm parameters.
Traffic Medium
The broad channel used by the user to access the site. This can be Internal, Search, Direct, Social, and Others. Visit our documentation for a detailed explanation of traffic medium and traffic attribution.
Traffic Medium With Internal
The broad channel used by the user to access the site, but also including traffic that would be considered internal because after landing on the site it recirculated internally. Visit our documentation for a detailed explanation on internal traffic.
Traffic Source
The origin of a visitor’s journey to your site. While Medium represents the broader channel through which a user reached the site (see above), Source is the specific place they came from. Thus, the medium Social can be divided into specific sources such as Facebook and Instagram. Visit our documentation for a detailed explanation of traffic source and traffic attribution.
Traffic Source With Internal
The origin of a visitor’s journey to the site, but also including traffic that would be considered internal because after landing on the site it recirculated internally. Visit our documentation for a detailed explanation on internal traffic.
Traffic Term
The utm_term parameter appended to the URL the user used to reach the site. Visit our documentation to learn more about utm parameters.
User Journey
The place of the user in their user journey. The publisher can customize the stages of said journey according to their strategy and specifications. Some common stages are anonymous, registered, subscribed. Visit our documentation to learn more about user journey tracking.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.