Marfeel is a certified Apple News Analytics Provider, which means you will now be able to visualize and measure traffic from Apple News through our analytics dashboards.
How Apple News Tracking Works
Apple News is considered a Page Technology, and as with other Dimensions, you will be able to use it to segment your traffic coming from said source to carry out meaningful analysis.
Once you have activated Apple News tracking, it will appear among the other Page Technologies like AMP or iOS or Android native apps and will be clickable to be used as a filter.
Available Filters and Dimensions
Marfeel classifies Apple News traffic in 3 different ways:
- Traffic Medium =
Apple News - Traffic Source = Apple Referral source i.e. Today feed, Stocks, Widgets, Your Channel, Recirculation end of article more from, Recirculation end of article related stories, etc.
- Page Tehcnology =
Apple News
Apple News limitations
- Apple News users are private and generate a new user for each article
- Some engagement metrics are not available for Apple News users
Activating Apple News Tracking
To activate Apple News tracking, please speak with your account manager. They will help you get set up so you can begin tracking Apple News traffic through Marfeel.