Marfeel tracks some advertising metrics natively, while others are retrieved from Google Ad Manager. These metrics allow you to measure your Advertising performance and optimize your monetization.
- Be aware that some metrics and dimensions are incompatible with each other, which can cause data gaps when combined with other Marfeel native Dimensions.
- To retrieve advertising data from Google, you must integrate Google Ads manager as described here.
Metrics
The following metrics represent the total figures across your whole site. However, you can drill down into these metrics and get more granular figures by segmenting with Marfeel’s many Dimensions. All metrics are subject to the time period of your choice.
Ad Impressions
The number of times an ad’s creative is downloaded onto a user’s device and has begun to load. The impression is counted before the creative has fully downloaded and been viewed by the user.
Ads Per Page
The average number of Ad Impressions per page.
ARPU
The average revenue per user, calculated as \frac{Ads Revenue}{Users}.
CPM
The Cost Per Mille, or cost per one thousand impressions of an ad.
Total Ads Revenue
The total revenue generated by the publisher’s ads.
RPM
The Revenue Per Mille, or revenue generated per one thousand Pageviews including all their ads.
Dimensions
Ad Type
Classification of ads according to their Line Item Type. These may: Price Priority, EBDA / ADX, Standard, Sponsorship, Preferred Deal, AMP, House.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.