Optimize Goal Metrics

Marfeel Optimize lets publishers select important business goals such as acquiring traffic or maximizing pageviews and measure how different dimensions are contributing to those goals. These are rendered in highly actionable ratios, such as traffic acquired per article or pageviews generated per article, which allows publishers to make decisions on their content strategy.

For example, to see what topics are the best for acquiring traffic from Google Discover and direct their team to write more about them the publisher can set the goal Acquire Traffic and apply the filter Traffic source with internal = Google Discover and breaking down by Topic.

Goals

Acquire traffic

A measurement of how successful different dimensions are at acquiring traffic. Often used in combination with editorial dimensions to understand which types of content draw readers most efficiently, allowing the editorial team to optimize content strategy. Acquired traffic refers to all traffic originating from external channels and it is credited to the first piece of content on the site on which the user lands in a session.

Maximize Pageviews

A measurement of which dimensions produce the most Pageviews. Often used with editorial dimensions to understand which types of content generate pageviews most efficiently, allowing the editorial team to optimize content strategy. i.e. Which Sections, Topics or Authors generate the most Pageviews

Total reading duration

A measurement of which dimensions deliver the highest Total Reading Duration. Allows the publisher to identify which editorial dimensions contribute most efficiently towards this goal. For example, Politics may average 2 minutes per article while Sports may average 35 seconds per article.

Total engagement time

A measurement of which dimensions deliver the highest total Engagement Time. Allows the publisher to identify which editorial dimensions contribute most efficiently towards this goal. For example, Politics may average 2 minutes per article while Sports may average 35 seconds per article.

Cumulative RFV

A measurement of which dimensions deliver the highest Cumulative RFV. Allows the publisher to identify which editorial dimensions contribute most efficiently towards user loyalty. For example, articles in Politics may average an RFV of 65, while those in Sports may average 30.

Advertising Revenue

A measurement of which dimensions deliver the most Advertising Revenue. Allows the publisher to identify which dimensions contribute most efficiently towards this goal. For example, certain Sections, Topics, or Sources may generate more advertising revenue per User or per Article than others.

Goal by Article

A measurement of the number of fulfilled goals per article you have published, such as affiliation clicks, subscriptions, or others.

Goal by User

A measurement of the number of fulfilled goals per user that visits your site, such as affiliation clicks, subscriptions, or others.

Goal by Pageview

A measurement of the number of fulfilled goals per pageview that your site receives, such as affiliation clicks, subscriptions, or others.




To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.