Marfeel retrieves Google Search and Google Discover data from Google Search Console and allows you to explore it through our reporting solution, Marfeel Explore.
- Be aware that some metrics and dimensions are incompatible with each other, which can cause data gaps when combined with other Marfeel native Dimensions.
- To retrieve data from Google Search Console, it is necessary to set up the integration. Go to Integrations > Others to do so.
Metrics
The following metrics represent the total figures across your whole site or sites as measured by Google Search Console. You can break down these aggregate metrics into search and page-level ones using Marfeel’s relevant dimensions.
Google Search Clicks
The total number of clicks from a Google search result that landed the user on your property.
Google Search Clicks per Article
The average number of clicks from search engine results pages generated per article, calculated as \frac{search clicks}{articles}.
Google Search CTR
The percentage value obtained by calculating \frac{clicks}{impressions}, showing the rate at which users clicked on your links in Google’s search results.
Google Search Impressions
The total number of links to your site a user saw on Google search results. Be aware that Google counts loading a search results page as an impression, even if the user didn’t scroll to the point where they saw your link.
Google Search Impressions per Article
The average number of impressions from search engine results pages generated per article, as \frac{search impressions}{articles}. Refer to Google Search Impressions for a definition of what constitutes an ‘impression’.
Google Search Position
The average position in search results for your site.
Google Discover Clicks
The total number of clicks on your Google Discover cards from the feed.
Google Discover Clicks per Article
The average number of clicks from the Google Discover feed generated per article, calculated as \frac{discover clicks}{articles}.
Google Discover CTR
The percentage value obtained by calculating \frac{clicks}{impressions}, showing the rate at which users clicked on your cards in the Google Discover feed.
Google Discover Impressions
The total number of times a discover card is scrolled into view in the Google Discover feed.
Google Discover Impressions per Article
The average number of impressions from Google Discover generated per article, calculated as \frac{discover impressions}{articles}. Refer to Google Discover Impressions for a definition of what constitutes an ‘impression’ on Google Discover.
GSC Score
GSC Score (short for Google Search Console) represents how effective your article is at attracting Search traffic from SERPs for a specific keyword. GSC score is a value between 0 and 1, calculated as \frac{clicks On Your Article}{total Clicks} and presented using a color-coded system:
- Green for scores of 0.9 and above, considered Good
- Gray for scores between 0.5 and 0.8, considered Average
- Red for scores between 0 and 0.4, considered Bad
- When no score can be calculated, the indicator defaults to Gray.
In addition to the color coding, GSC Score is accompanied by a number. This figure is the number of times the specified keyword appears in articles on your site. By combining GSC Score with this number, you can understand how your article is performing in search results for each keyword.
For example, if the keyword appears in many articles but the present article is Green, that means said article stands out for that keyword. Vice versa, if the keyword appears in few articles but is Red, that means the present article is not performing well for that keyword.
Dimensions
Marfeel’s Search Console dimensions can be used to refine your data.
Search Keyword
Retrieves the search terms used by users and overlays them on top of Google Search results, delivering granular data on impressions, position, clicks, and CTR for each term.
Search Type
Denotes the source of the data, whether Google Search or Google Discover.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.