Marfeel’s Content Taxonomies Dimensions allow you to understand the thematic and topical categorization of your content according to various different systems.
Dimensions
IAB Category
The content’s IAB Category as defined by the standardized taxonomy created by the Interactive Advertising Bureau (IAB) to classify digital content into specific categories, such as “Technology,” “Health,” or “Sports.”
IAB Top-level Category
IAB tier-1 (top level) categories are broad, high-level categories that represent overarching content themes. They are designed to give advertisers and publishers a quick way to identify the general type of content for ad targeting and contextual alignment.
IAB Down-level Category
IAB tier-2 (sub level) categories are more specific subcategories nested within each top level category, offering detailed classifications of content. This structure allows for more granular targeting, enabling advertisers to align their messaging with niche content and audiences for better relevance and performance.
Topic
A specific, identifiable item within the text of an article that holds distinct meaning or significance and is broadly representative or descriptive of the article’s theme. Marfeel uses the Google NLP Entity Recognition API to analyze content and identify its topic.
Topics are only available in the following languages:
- Chinese (traditional)
- Chinese (simplified)
- English
- French
- German
- Italian
- Japanese
- Korean
- Portuguese
- Russian
- Spanish
Topic Category
The high-level grouping to which a Topic
belongs. Topics are groupings of nouns or noun phrases which can be categorized into predefined types, such as New York > Location
, Albert Einstein > Person
, or Google > Organization
. Marfeel uses the Google NLP Entity Recognition API to analyze content and define its topic category.
Topic Description
A high level description of the Topic
that is assigned to the content, for example: New York; category: Location > City; Description: city in the United States
or
Lion; category: Thing > Animal; Description: great cat
.
Marfeel uses the Google NLP Entity Recognition API to analyze content and define its topic description.
Tag
Tags are virtual labels publishers can use to sort and classify articles by subject, theme, or any criteria that matters to them. This make it easy to organize, search, filter and analyze articles depending on business needs. Vist our documentation to learn how to create tags.
Tag Group
Tag Groups are subtopics or subcategories within a broader tag category that add an extra layer of precision and granularity to content categorization. They appear as nested tags, such as contentType:infography
or contentType:blogPost
. Visit our documentation to learn how tag groups are configured.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.