Marfeel’s Content Dimensions allows you to understand how different metrics intersect with the attributes of your content. Most of this contextual information originates from your own structured data, which Marfeel’s Editorial Crawler crawls and interprets to enable you to segment and conduct more granular analysis.
Dimensions
Article Last Update Date
A register of the last date and time at which a piece of content was updated, extracted from the article’s structured data. Visit our documentation to learn more about how Marfeel tracks when an article was last updated.
Article Publish Date
The calendar date on which the article was published. This determines the age of the content and therefore what Content Type it will be classified as. Visit our documentation to learn more about article publish date.
Article Publish Time
The time of day at which an article was published, rounded to the nearest hour. Can be used to analyze what publication times perform better.
Author
Author refers to the person responsible for creating a piece of content like an article, a blog post or any other form of written material. Normally matches the Author that created the content in the CMS.
Byline
Byline is the public text that acknowledges and identifies the author(s) responsible for creating an article. As an example, the Author John Smith might publish articles using these different bylines:
- John Smith
- JS
- J.S.
- John S.
- J. Smith
- Generic Editorial byline
Normally matches the public byline as informed on the structure data.
Content Type
Distribution of concurrent users in terms of the age of the content they are reading.
- New: Percentage of concurrent users reading articles created in the last 48 hours.
- Recent: Percentage of concurrent users reading articles between 48 hours and 7 days.
- Evergreen: Percentage of concurrent users reading articles created more than 7 days ago.
- Not Editorial: Percentage of concurrent users reading non-editorial content, for example, home the homepage or a checkout page.
Visit our documentation to learn more about how Marfeel classifies content types.
Days Since Last Update
A count of the number of days since an article was last updated, based on Article Last Update Date.
HTML Language
The language of the article, as specified in the <html lang="en"> tag. The language of the article is used to perform language-specific calculations like the number of syllables and can also be used as a dimension to analyze sites with a multi-language strategy.
Page Title
The title of the chosen page. Visit our documentation for more information on how Marfeel detects titles.
Section
The editorial section to which the associated metrics and KPIs are attributed. Visit our documentation to learn how Marfeel identifies sections.
Visibility
Visibility describes whether a piece of content is open or closed. There are different degrees of openness, such as Open, Dynamic Paywall, Hard Paywall, etc. These are determined by the publisher based on their subscription strategy. Visit our documentation to learn more about content visibility.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.