Marfeel Sessions

Marfeel tracks user session information for Enterprise accounts.

Sessions are tracked according to the following rules:

  1. Each new external referral is a new session: for example, if a user visits the site two times from Google 10 minutes apart, it will be considered two sessions (while in GA it will be considered only one session, as GA needs at minimum 30 minutes between visits)
  2. After 30 minutes without activity, when the user comes back, it will be considered a new session.
  3. Sessions don’t change at midnight: contrary to what happens with GA, session ID is kept between days.
  4. A browser without 3rd party cookies that starts on AMP and recirculates to the web computes as 2 users and 2 sessions.

These metrics are available on Explore:

  1. Unique Sessions
  2. Session Reading time
  3. Session Engagement time
  4. PV per Session
  5. Sessions per user
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