Social Metrics and KPIs

Definitions for KPIs available to track vis-a-vis the social media integration.

Comments

The number of Comments (Facebook) and Replies (Twitter) on Social Posts

Followers

The number of other social network accounts that have opted to follow any of the publisher’s integrated accounts

Likes

The number of Reactions (Facebook) and Likes (Twitter) on Social Posts

Posts

The number of Posts (Facebook) and Tweets (Twitter) on publishers’ accounts that link to their articles

Shares

The number of Shares (Facebook) and Retweets (Twitter) of Social Posts