Definitions for KPIs available to track vis-a-vis the social media integration.
The number of Comments (Facebook) and Replies (Twitter) on Social Posts
The number of other social network accounts that have opted to follow any of the publisher’s integrated accounts
The number of Reactions (Facebook) and Likes (Twitter) on Social Posts
The number of Posts (Facebook) and Tweets (Twitter) on publishers’ accounts that link to their articles
The number of Shares (Facebook) and Retweets (Twitter) of Social Posts