A role is the authorization given to users that enables them to view certain information, reports, or to perform specific actions in Marfeel. By managing roles, each user will only have access to the information that is relevant for their required activities in Marfeel. Roles can be combined in order to customize individual users access according to the needs of the Publisher.
Find below a list of user roles in order from basic to most advanced.
Admin
Enables access to all the below, without exception. Admins are the only users that can add new Tags to an account.
Advertising Manager
Allows Analysts additional access in order to use:
- Monetization metrics like CPM or revenue in Explore (when Ad Manager is integrated)
- Revenue metrics in Optimize
- Access to Monetization playbook
Affiliation Manager
Grants the user permissions to view revenue data from affiliation programs in Explore, and in specific affiliation playbooks.
Analyst
A more advanced role for team members who need to access to a broader range of data and insights. Analysts can use:
- Explore (except monetization)
- Optimize
- MarfeelCast
- Recirculation
- Audits
- Web vitals
Big Screen User
A dedicated user role to enable big screen mode on digital signage displays in newsrooms.
Content Opportunities
Enables access to the Content Opportunities playbook, which offers a fine-tuned analysis on content production. Usually reserved for section editors and directors.
Copilot Manager
Grants the user access to Marfeel Copilot’s Organization-level settings and can edit these.
Curated Content
Typically for team members with editorial privileges, allowing users to add articles to the list recommendations (otherwise defined algorithmically).
Experiences admin
Enables access to experiences global settings such as layouts and templates
Experiences editor
- Enables access to no-code solutions in the Experiences module such as Recommender and Flowcards.
- Create new SERP querys
Homepage Editor
The same access as Viewer, but with:
- Ability to run Headline and Image A/B tests on Heads Up Display.
- Access to historial AB tests results.
Monitoring Manager
Grants permission to create, update and delete Monitoring boards at an Organization level.
Push Manager
Allows the user to create and manage push notification campaigns.
Social Media Admin
Grants full admin privileges over Marfeel Social and can add and remove users. View a detailed breakdown of Marfeel Social user roles here.
Social Media Editor
Allows the user to create drafts through the Amplify interface, but not schedule them. View a detailed breakdown of Marfeel Social user roles here.
Social Media Manager
Allows the user to create posts, schedule them, manage layouts, and connect accounts. View a detailed breakdown of Marfeel Social user roles here.
User Manager
Grants permission to create, update or delete other users.
Viewer
This most basic role allows team members to access:
- Compass (Real-time Dashboard)
- Good Morning report
- Workspaces created by them or shared with them
- Heads Up Display
- View existing SERP results