SERP Overview

In today’s highly competitive digital landscape, publishers are constantly vying for the top spot in search engine results pages (SERPs), especially in the Top Stories and Videos modules that generate a high volume of clicks. However, achieving and maintaining a high ranking in SERPs can be a challenging task due to various factors such as constantly changing search algorithms, sophisticated competitors, and the diverse nature of search queries.

This is where the Marfeel SERP Monitoring module comes in. It has been specifically designed for news SEO and editorial teams to monitor their visibility on modules that generate a high volume of clicks and compare between desktop and mobile:

  • Top Stories
  • Organic results
  • Videos
  • Google News

There are plenty of tools out there to track SERP performance, but they are often limited to tracking overall rankings. As any news SEO knows, ranking for long-tail keywords in organic search is not enough. It’s all well and good to rank for low-volume long-tail keywords, but these will not drive traffic or give your brand the visibility you seek. By providing real-time data and analytics, publishers can make informed decisions about their content and SEO strategies and improve their chances of ranking higher on SERPs.

Factors that affect SERP results

Besides the search query itself, there are other factors that have a significant impact on search results. Here are the three main factors that affect SERPs:

  • Device type:
    • SERPs can differ significantly depending on whether the search is conducted on a mobile device or a desktop.
      *Certain SERP elements, such as the Top Stories module, may appear differently on mobile devices than on desktops.
  • Country:
    • Search results can vary greatly depending on the location of the searcher. For example, a publisher can be ranked number 1 across all modules in the UK but none in the US.
    • Google uses the searcher’s IP address to determine their location and provide relevant search results for that specific country.
  • Language:
    • Google’s algorithm takes into account the language of the search query and the language of the content to provide relevant results.
    • Publishers should ensure that their content is optimized for the language of their target audience to improve their chances of ranking higher in search results.

Marfeel’s SERP Monitoring module takes these factors into account, providing real-time data and analytics on a publisher’s performance in various SERP elements based on device type, country, and language.

Ready to get started? Learn how to track SERP performance.