Marfeel tracks data about traffic, subscriptions, advertising or engagement and supports reporting across a myriad of editorial dimensions like the Section, Author, Publication date or Title that help editors understand how content is distributed and consumed allowing them to optimize their production.
Effectively speaking Marfeel creates a visual representation of a site based on how Googlebot sees it. Marfeel builds the editorial profile of a page using most of the signals GoogleBot uses.
When Marfeel gets the first hit on a url the Marfeel Editorial Crawler crawls the page, gets the canonical of the page and extracts as much metadata as possible from it.
Where does Marfeel Editorial Crawler get the metadata from
The Marfeel Editorial crawler auto-tracks maximum metadata through sequential strategies on server-side rendering markup.
- Custom Marfeel tagging
- Structure Data
- Microdata
- Open Graph og:*
- RDFa
Read more on how Marfeel gets detail metadata and how you could inform it improving your SEO:
- Publication & Last Update date
- Title
- Image & Video
- Authors & Bylines
- Sections & Sub-sections
- Tags & Tag Groups
- Content Metrics
- Ensuring all metadata detection by following best practices
When does Marfeel Editorial Crawler crawl an article?
The Marfeel Editorial Crawler crawls a url when it gets a first hit and re-crawls it any time the article changes. Read all the details.
Not updating the last update date can impact positioning on Google News and the News Carousel, among other placements. Marfeel tries to create a visual representation on how most likely GoogleBot sees your site and thus doesn’t update the title. Read more information.
Unlocking private article metadata
Marfeel’s crawlers may encounter scenarios where they are unable to retrieve metadata. This can occur when the content is hidden behind a paywall, requires registration, or contains sensitive metadata that should not be publicly disclosed. To address these situations, publishers have the option to send all metadata to Marfeel using the Metadata API endpoint.