Marfeel Amplify offers a unified approach to analyzing and optimizing content distribution across channels. By integrating raw performance data from native platforms and linking it to editorial dimensions—such as topics, authors, and sections—it transforms metrics into actionable insights.
Comprehensive Performance Analysis
Marfeel aggregates and normalizes cross-channel metrics (likes, shares, CTR, engagement rate, etc.), enabling direct comparisons between platforms and accounts. This standardization reveals patterns that would otherwise remain siloed, such as how a news article performs on Twitter versus LinkedIn. Data can be sliced and diced at heart, with pre-built dashboards like the Social Media Dashboard offering jump-start insights.
Strategic Insights for Content Optimization
Marfeel Amplify identifies high-impact opportunities by correlating distribution metrics with content attributes. For example:
- Topic Performance: Discover which topics drive the highest CTR on specific channels (e.g., politics on Twitter vs. lifestyle on Instagram), informing platform-specific content strategies.
- Temporal Trends: Analyze engagement rates by topic and time of day—hard news may peak in mornings, while entertainment gains traction in evenings—to align posting schedules with audience behavior.
- Amplification Gaps: Detect articles with strong onsite performance but lacking social distribution, providing the social team with prioritized, data-backed tasks.
Linking Distribution to Editorial Context
The platform’s ability to detect article links in social posts (or first comments) bridges the gap between distribution and editorial performance. This allows teams to answer questions like:
- Which authors’ content resonates most on LinkedIn?
- Do long-form analyses outperform brief updates on Facebook?
For detailed metric and dimension definitions, refer to Marfeel’s social metrics and dimensions documentation.