Editorial dimensions let you understand how different metrics intersect with the attributes of your content. Most of this contextual information originates from your own structured data, which Marfeel’s Editorial Crawler crawls and interprets to enable you to segment and conduct more granular analysis.
Each dimension below can be combined with content metrics to break down performance by author, section, publish date, content type, and more.
Dimensions
Article Last Update Date
The last date and time at which a piece of content was updated, extracted from the article’s structured data. Visit our documentation to learn more about how Marfeel tracks when an article was last updated.
Article Publish Date
The calendar date on which the article was published. This determines the age of the content and therefore what Content Type it will be classified as. Visit our documentation to learn more about article publish date.
Article Publish Time
The time of day at which an article was published, rounded to the nearest hour. Use this dimension to analyze what publication times perform better.
Author
Author refers to the person responsible for creating a piece of content like an article, a blog post, or any other form of written material. Normally matches the Author that created the content in the CMS.
All Authors
All Authors is a filter dimension that restricts results to content where every listed author matches your selection. Unlike Author, which returns all articles in which a given author appears (including co-authored pieces), All Authors excludes content where additional authors are credited.
Use this filter when you want to analyze content attributed exclusively to a specific person. For example, filtering by “Ashley” using All Authors will exclude any article co-authored by “Ashley” and another writer, returning only content written solely by “Ashley”.
Byline
Byline is the public text that acknowledges and identifies the author(s) responsible for creating an article. As an example, the Author John Smith might publish articles using these different bylines:
- John Smith
- JS
- J.S.
- John S.
- J. Smith
- Generic Editorial byline
Normally matches the public byline as informed on the structure data.
Content Type
Distribution of concurrent users in terms of the age of the content they are reading.
- New: Percentage of concurrent users reading articles created in the last 48 hours.
- Recent: Percentage of concurrent users reading articles between 48 hours and 7 days.
- Evergreen: Percentage of concurrent users reading articles created more than 7 days ago.
- Not Editorial: Percentage of concurrent users reading non-editorial content, for example, home the homepage or a checkout page.
Visit our documentation to learn more about how Marfeel classifies content types.
Days Since Last Update
A count of the number of days since an article was last updated, based on Article Last Update Date.
HTML Language
The language of the article, as specified in the <html lang="en"> tag. This dimension serves two purposes: it enables language-specific calculations like syllable counts, and it lets you analyze sites with a multi-language strategy by segmenting performance per language.
Page Title
The title of the chosen page. Visit our documentation for more information on how Marfeel detects titles.
Section
The editorial section to which the associated metrics and KPIs are attributed. Visit our documentation to learn how Marfeel identifies sections.
Visibility
Visibility describes whether a piece of content is open or closed. There are different degrees of openness, such as Open, Dynamic Paywall, Hard Paywall, etc. These are determined by the publisher based on their subscription strategy. Visit our documentation to learn more about content visibility.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.
Where does Marfeel get editorial dimension data?
Most editorial dimension data originates from your own structured data. Marfeel’s Editorial Crawler crawls and interprets this metadata to populate dimensions like author, section, publish date, and content type.
What is the difference between Author, All Authors, and Byline?
Author returns all articles where a given author appears, including co-authored pieces. All Authors restricts results to content attributed exclusively to the selected person. Byline captures the public text that identifies the author, which may vary in format (e.g., full name, initials, or a generic editorial byline).
How does Marfeel classify content types?
Marfeel classifies content based on article age: New (published within 48 hours), Recent (between 48 hours and 7 days), Evergreen (older than 7 days), and Not Editorial (non-article pages like homepages or checkout pages).