About the Analytics category

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Set up, configure, and customize your Marfeel platform — from SDK integration and metadata to reporting workspaces, data exports, and account settings

• Getting started

SDKs Implementation

• Overview

Javascript SDK

• Marfeel SDK via Javascript
• Marfeel SDK via GTM
• Scroll
• RFV
• Custom Dimensions
• Custom Metrics
• Page Technology
• Cookies
• Performance
• Content Security Policy

Mobile SDKs

• Android
• iOS
• Flutter
• React Native
• Webviews

• Google AMP
• Apple News
• HbbTV Connected TVs
• NewsBreak
• SmartNews
• Consent Management
• Used Cookies

Troubleshooting

• Network requests
• Marfeel crawlers

Editorial Metadata

• Overview
• Canonicalization
• Syndicated Content
• Publication & last update date
• Title
• Image & Video
• Authors & Bylines
• Sections
• Tags
• Custom Fields
• Encrypting Metadata

Crawler Settings

• Inspector
• Crawling frequency
• Tagging rules
• Debugging Metadata detection
• Whitelisting

• Metadata API Endpoint
• Troubleshooting

Metrics & Dimensions

• Glossary Overview
• Advertising
• Affiliation
• Content Metrics
• Content Taxonomies
• Conversions & Attributions
• Custom vars
• Editorial
• Engagement
• General
• Goals
• Media
• Page Speed
• Recirculation
• Search Console
• Social
• Syndicated Content
• Visitor

Audience & Traffic Attribution

• Traffic Source & Medium
• Marfeel Attributions
• Custom Attributions
• Google Discover Strategy
• Syndicated Content
• Troubleshooting

Workspaces

• Overview
• Saving & Managing Reports
• Scheduling Reports
• Managing Workspaces
• Creating & Managing Dashboards
• Inspiration Dashboards
• Multi-Site Accounts

Data Exports

• Overview
• CSV Exports
• Export to Spreadsheets
• Marfeel for Google Sheets

Marfeel API

• Authentication
• Reporting API

Raw Data Exports

• Google Cloud Storage
• Amazon S3
• GA360 Custom Variables

Data Model

• Marfeel 2025
• Marfeel 2024
• Marfeel 2022
• Recirculation
• Conversions
• GA 360
• Chartbeat

• BigQuery
• Troubleshooting

• FAQ