Marfeel Tag Experiences allow non coders to add optimized snippets of code to a website in the blink of an eye. Its main goal is enabling data wiring across different platforms easing the pressure on ad-hoc integrations and your developer resources.
Use Cases
- Add Facebook pixel to loyal users to acquire lookalike audiences on Facebook
- Add Facebook pixel to new users to re-target them later on if they don’t come back
- Send Marfeel’s RFV to Piano
- Send Marfeel’s Topics or IAB categories to Google Ad Manager to enrich your deals with contextual data
- Set experiments groups configured on a different platform (such as Hubspot) as User or Session Vars in Marfeel so they are available on Experience Manager.
- Add internal recirculation information for Marfeel Compass without technical resources
You can tap into the possibilities of Marfeel Tag Experiences by filtering by Tag Format on the experience creation modal.
Pre-Targeting and Post-Targeting Tags
There are two stages in the page loading life cycle where Marfeel Tag Experiences can be executed: Pre and Post targeting tags.
Pre-targeting tags
Pre-targeting tags are normally used to collect data points from external platforms and make them available to Marfeel Compass and Marfeel Experience Manager.
Pre-targeting tags are always executed and are not context-aware. They can’t have rules or a target audience.
Post-targeting tags
Post-targeting tags are snippets of code to execute on a targeted and selected audience. They are context-aware and have user, session and page contextual information available.
Execution flow
sequenceDiagram
User->>siteA.com: index.html
siteA.com->>+User: return page
User->>+sdk.mrf.io: marfeel-sdk.js
User->>Exp Mgr: get pre-targeting tags
User->>User:execute pre-targeting tags
User->>Exp Mgr: get experiences and post-targeting tags with collected context
User->>-User:execute experiences
It’s important to highlight that get experiences and post-targeting tags will wait for pre-targeting tags to complete for a maximum of 3s.
How to customize Marfeel Tag Experiences
As of today Marfeel Tag Experiences are only operable by Marfeel. We are actively working on making them fully available and operable through Marfeel Experience Manager. In the meantime if you need them feel free to ask you Account Manager to activate them.