This guide provides a comprehensive look at various strategies you can employ to enhance user engagement, increase content visibility, and meet specific objectives on your site. Each use case is tailored to address particular goals, whether it’s promoting popular content, delivering personalized experiences, or optimizing pages for better user interaction.
Below is a summary table listing each use case alongside its primary goal. Each use case has a dedicated page where you can find detailed explanations and implementation guidance.
Explore each use case to discover how you can leverage the Marfeel Recommender to achieve your site’s unique goals. By implementing these strategies, you can create a more engaging and personalized experience for your users, leading to increased satisfaction and loyalty.
| Most Clicked Content of the Home Page | Identify and promote articles with the highest CTR from the home page to amplify them on other placements. |
| Automate Home Page Section Blocks | Showcase the most clicked or popular articles within a section or combination of sections to improve user interaction and content discovery. |
| Warming Up Articles for Greater Reach | Sequentially promote an article by featuring it on the home page, sharing on social media, and using flowcards to boost visibility, aiming to make it a hit on platforms like Google Discover. |
| Amplify Branded Content Visibility | Increase the reach and visibility of branded content by configuring a multi-feed recommender to consistently feature curated branded articles in recommendation modules. |
| Weekend Top Articles Recap | Re-engage readers by showcasing the week’s top articles in a home page module during the weekend, giving them a second chance to catch up. |
| Open vs. Paywalled Articles | Provide appropriate content to users based on their subscription status, enhancing their experience and encouraging subscriptions. |
| Reorder Articles Based on CTR | Prioritize articles in lists or modules based on their click-through rates to maximize their effectiveness. |
| Geo-Targeted Recommendations | Surface content that is pertinent to the user’s region or city, such as local news, events, or weather updates. |
| Cross-site Recommendations | Encourage users to explore content from sister publications or related sites, increasing cross-site traffic. |
| Optimum Infinite Scroll feed | Deliver a seamless and engaging reading experience by curating an optimal feed that continuously surfaces relevant, high-performing articles as users scroll. |
| Recommending Evergreen Content | Surface high-quality, evergreen articles that remain relevant over time, especially to new or returning users. |
| Optimize Section Pages | Showcase the most clicked and popular articles within a section to improve user interaction and content crawlability. |
| Optimize Tag Pages | Highlight top-performing articles associated with a tag to enhance user experience and crawlability of specific topics. |
| Optimize Author Pages | Feature the most clicked or relevant articles by an author to boost engagement with the author’s content. |