Sequentially drive traffic to a specific article by first featuring it in a supportive recommender module on the home page, then promoting it on social media, and finally using a flowcard. This strategy aims to increase the article’s visibility, ultimately causing it to appear and become a hit on platforms like Google Discover.
Scenario Description
When you have a high-quality article that you believe has the potential to perform exceptionally well, it’s crucial to give it the initial push needed to gain traction. Simply publishing the article may not be enough for it to reach a wide audience or get noticed by content discovery platforms like Google Discover.
The strategy involves a coordinated effort to “warm up” the article by sequentially directing bursts of traffic to it through various channels. Here’s how you can implement this approach:
- Feature the Article in a Supportive Recommender Module on the Home Page. Place the article prominently on your home page using a recommender module. This module can be configured to showcase selected articles you want to promote.
- Promote the Article on Social Media. Share the article across your social media channels, such as Facebook, Twitter, Instagram, or LinkedIn.
- Utilize a Flowcard for Additional Promotion. Deploy a flowcard—a type of in-content recommendation card that appears as users scroll through other articles on your site.
- Achieving Visibility on Google Discover by cumulative Effect: The combined traffic and engagement from the home page, social media, and flowcards increase the article’s performance signals.
By strategically warming up an article through sequential promotions, you increase its chances of becoming a hit not only on your site but also on external platforms like Google Discover. This approach maximizes the article’s potential reach and impact, contributing to overall site growth and success.
Ideas
- Use a multi-feed to expose on the home and trigger a flowcard