Goal
Deliver a seamless and engaging reading experience by curating an optimal feed that continuously surfaces relevant, high-performing articles as users scroll.
Scenario Description
Infinite scroll has become a standard feature for modern websites, offering users an uninterrupted browsing experience that encourages deeper engagement. However, the effectiveness of infinite scroll depends on the quality and relevance of the articles being served. Without a carefully curated feed, users may encounter repetitive, irrelevant, or low-quality content, leading to frustration and drop-offs.
With the Marfeel Recommender, you can create a dynamic, data-driven feed that continuously serves the most engaging and relevant content as users scroll, excluding already read articles. By leveraging advanced ranking signals, you ensure that each article presented keeps users interested, increasing session duration and overall site engagement.