Goal
Increase the reach and visibility of branded content by configuring a multi-feed recommender to consistently feature curated branded articles in recommendation modules.
Scenario Description
Your website features a mix of editorial content and branded content (also known as sponsored or native advertising). Branded content is created in partnership with advertisers and is a significant revenue stream for your publication. However, ensuring that this content reaches a wide audience can be challenging, especially when competing with editorial pieces for visibility.
To amplify the reach of branded content, you can leverage the Marfeel Recommender’s multi-feed capability. This allows you to configure recommendation modules that consistently feature curated branded articles alongside editorial content. By doing so, you provide advertisers with the visibility they seek while maintaining a balanced and engaging user experience.
Example Scenario:
- Home Page Implementation:
- A recommendation module on your home page is configured to always include one branded article among the featured content.
- The module pulls from both content feeds, with the recommender prioritizing the inclusion of a curated branded article.
Idea
- Create a Branded Recommender
- Use the Branded Recommender as a feed in other recommenders to limit the amount of Branded that will show