When a user navigates from one page to another on your website, it is considered internal traffic. The source of this traffic can be from various internal sources such as automatic page refresh, infinite scroll, navigation menus, hyperlinks, related articles, search results, and more.
Recirculation modules
Internal traffic attribution refers to the process of identifying and tracking the sources of traffic within your own website. Understanding where users are clicking
makes it possible to optimize the user experience and recirculation on your website.
Marfeel allows you to set up custom tracking codes for specific modules on your website. This allows you to track the source of the internal traffic, deanonymize it, and understand which of the links on your pages are generating clicks from users.
Marfeel provides an specialized module to understand recirculation from all angles at the page and site level: