Marfeel Amplify uses smart content recommendation engines and calendar automation to streamline your distribution efforts and reduce your team’s workload.
For example, you may have discovered that hard news topics perform well in the morning while entertaining topics perform better in the evening. To streamline your content distribution, you can set up recommendation engines to auto-publish relevant articles during each time slot, filtering by Topic and the ranking criteria Popular to select high-performing articles that Amplify will post automatically during the chosen windows.
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Enabling Autopilot mode
Autopilot mode allows Marfeel Amplify to publish your content automatically across your selected distribution destinations. When enabled, Marfeel will publish articles that have been selected by one of your recommendation engines.
Marfeel Amplify allows publishers to define specific periods during which they want to run Autopilot mode. A common use case is setting up Autopilot to cover times when your team is unavailable, such as weekends, holidays, or overnight hours.
For example, if your team is offline between 8:00 pm and 8:00 am, you can configure Autopilot mode to post automatically during those hours but have it switched off during the workday.
When Autopilot mode is active, it prioritizes posts curated by your team and those that have already been scheduled over those that are recommended by the engine.
Assigning recommenders to time slots
By assigning different recommenders to specific time slots in the Feed Schedule you can fine tune the content you publish on different days and time periods.
To configure a recommendation engine for a specific time slot, click on the Settings ⚙ symbol in the top right and navigate to the Schedule tab.
The Schedule tab has two view modes, Simple and Advanced.
- In Simple view, you can assign a recommendation engine to the account, as well as the days of the week and time of the day on which Autopilot mode should be turned on.
- In Advanced view, you can see your weekly calendar with all available time slots and whatever engines you have set up at present. You can move blocks around by clicking and dragging, and you can create new blocks by clicking on a time slot in the calendar.
You can also select the frequency at which you would like to post during the selected timeframe. In some time slots you may want to post content every 5 minutes, while in others you may want to space your posts out more and only publish once every 30 minutes or more.
For either mode you can switch autopilot mode ON or OFF. Note that you can assign a recommendation engine to a time slot without enabling autopilot mode, in which case it will simply deliver content recommendations that your distribution team can use to program your feed’s calendar.
Setting up your article selection flow
Recommenders in Amplify let you configure multiple feeds, enabling both a diverse pool of articles to choose from and a structured priority order for automated publishing.
Unlike recommenders in Experiences, Amplify does not remove filters to meet the requested number of articles. Instead, if a feed returns no results, the system automatically moves to the next feed in the list. This creates a waterfall logic for content selection.
Example:
You could configure your first feed as Breaking News, using a custom tag to filter for articles marked as breaking. These articles will always be prioritized for publishing. If no breaking news articles are available, Amplify will proceed to the next feed in your list.
Generating copy and images automatically
When running autopilot mode, Marfeel will publish your posts using the copy and images you have set up in Amplify. Otherwise Marfeel will generate the post text and images automatically according to the parameters you have defined in your global or account configuration, and in your image layouts.
Automatic Resharing for X
You can now automatically reshare content from other X accounts directly through your feeds. This saves time by eliminating manual reposting and helps distribute content across your network of social profiles seamlessly.
This feature is particularly valuable for publishing networks managing multiple regional accounts, brands with various social profiles, teams coordinating content distribution strategies, or to give visibility to other emerging accounts you are growing.
Configuration Options
Configure your feeds to automatically reshare content from selected accounts with two flexible options:
1. Reshare everything posted by a specific linked account: Configure any social account to automatically reshare all content from selected sources.
2. Reshare any mention from a given account: Configure selective resharing to focus only on posts where your account is mentioned.
How It Works
When you configure Amplify to automatically reshare posts, the system continuously monitors the selected accounts. Depending on your chosen option, it will either reshare everything they post or only reshare when your account is mentioned. You maintain full control over which accounts to monitor, ensuring only relevant content gets amplified.
The feature requires minimal setup. Add the social media profile URLs of accounts you want to monitor in your feed settings, and Amplify handles the rest. No complex rules or manual checking required.
Real-World Use Cases
- Media partnerships: Automatically reshare content from partner publications to strengthen relationships and cross-promote audiences
- Industry thought leadership: Amplify content from key influencers and experts to position your brand alongside trusted voices
- Regional distribution: Ensure national newsroom content reaches local audiences through coordinated account networks
- Journalist amplification: Principal accounts can automatically amplify content from their journalist accounts
- Community engagement: Respond to and amplify mentions from important voices in your industry
Set up reshares directly in your feed settings to start amplifying relevant content today.
Learn how to publish smarter, automate sharing, and optimize your social strategy with our Marfeel Amplify Course.
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