Consent Management Platform (CMP) Integration

Marfeel is committed to maintaining user privacy and is a certified IAB TCF 2.0 vendor .

Marfeel is compatible with IAB TCF2.0 compliant CMPs and is a plug and play solution with publishers’ consent and data management platforms.

In commercial CMPs like Didomi or SourcePoint, depending on their specific setup, you might need to explicitly whitelist Marfeel Solutions, SL (Compass) with ID 943 as an authorized vendor.

In case the CMP and Marfeel are not properly setup Marfeel wont track user data and dimensions like Loyalty funnel will show as Private.

Read more about the cookies and entries on session and localStorage Marfeel SDK relies on.

Requested purposes

Marfeel requests permissions for the purposes [1, 5, 6, 7, 8, 9, 10] as defined on IAB Appendix A Definitions of Purposes, Features And Categories:

1-. Store and/or access information on a device
5-. Create profiles to personalise content
6-. Use profiles to select personalised content
7-. Measure advertising performance
8-. Measure content performance
9-. Understand audiences through statistics or combinations of data from different sources
10-. Develop and improve services

Categories of data

Marfeel requests permissions for the categories of data [1, 2, 5, 6, 8, 10, 11] as defined on section G. Categories of data:

1-. IP Addresses
2-. Device characteristics
5-. Authentication-derived identifiers
6-. Browsing and interaction data
8-. Non-precise location data
10-. Users’ profiles
11-. Privacy choices