Consent Management Platform (CMP) Integration

Marfeel is committed to maintaining user privacy and is a certified IAB TCF 2.0 vendor .

Marfeel is compatible with IAB TCF2.0 compliant CMPs and is a plug and play solution with publishers’ consent and data management platforms.

In commercial CMPs like Didomi or SourcePoint, depending on their specific setup, you might need to explicitly whitelist Marfeel Solutions, SL (Compass) with ID 943 as an authorized vendor.

In case the CMP and Marfeel are not properly setup Marfeel wont track user data and dimensions like Loyalty funnel will show as Private.