Large media publishers often operate as networks—groups of websites and brands owned by the same organization. These networks typically span different markets, regions, verticals, and languages, or they’re a combination of regional and national sites.
A single article may be published on one site and then republished or syndicated across others within the same group to increase reach, relevance, and efficiency.
Marfeel’s Syndicated Content Analytics gives publishers visibility into how content performs when shared across their network, making it easy to understand how both the original content and the syndicated versions perform across the entire network. It helps answer key questions like:
- Which syndicated articles are driving the most traffic, subscriptions, or conversions across the group?
- How does original content perform compared to its republished versions?
- Where is each article being distributed and how is it received?
- Are there markets where cross-sharing content works especially well and should be prioritized to spread resources more effectively?
This feature is designed specifically for in-network syndication content shared across sites owned by the same publisher group. It is not intended for external content partnerships or third-party syndication.
For a full list of required metadata fields and examples, see the Syndicated Content Metadata Guide.
Use Cases for Publishers
Editorial Strategy
- Identify article types that perform best when republished
- Understand which headlines, formats, or timing yield better results
- Inform newsroom planning with cross-site insights
Network-Level Analysis
- See how content travels and performs across your domains
- Measure distribution impact at the story level
- Evaluate republishing strategies across brands or regions
SEO & Content Opps
- Track engagement across hreflang and canonical variants
- Compare visibility across localized versions of the same content
- Distinguish revenue and traffic between original and syndicated versions
Who Is This For?
This feature is ideal for publishers with:
- Multiple brands under one group (e.g., national, regional, or vertical sites)
- Shared editorial operations or centralized content hubs
- International editions or localized site versions
- Internal content syndication workflows
Whether you operate five sites or 50, Syndicated Content Analytics helps you understand and optimize how your stories scale across your own network.
Granular Filtering and Grouping
With dedicated dimensions and filters on Compass, Explore, Optimize and across the platform, you can:
- Filter dashboards by original vs. syndicated content
- Roll up performance metrics for all versions of the same article
- See where each article was republished, how much traffic it received, and from which audiences
- Break down performance by site, brand, or region
You can now analyze:
- Content origin (original vs. syndicated)
- Canonical and syndicated URLs
- Syndication partners within your network
- Author attribution across sites
- How long it takes to publish across republished versions
- Audience and engagement metrics per version
Reference Reports
- Which articles have not been syndicated?
- How are all my syndicated articles performing?
- Can I see both rolled-up traffic and site-by-site traffic for syndicated content?
Original vs Syndicated Content Details
When drilling down into an article’s details, the header will slightly differ depending on whether it’s original content or a syndicated version.
- If it’s an original article, the header will display the favicon of the original site followed by an
→and the favicons of all affiliated syndicated versions. - If it’s a syndicated article, the header will show the favicon of the syndicated site and a nested arrow
↳pointing back to the original source (based onisBasedOn).
To explore syndicated relationships and performance:
- In Compass View, click on an Original Content row to filter all affiliated articles on the
Contenttab. - In the article details view of an Original article, navigate to the Syndicated URLs tab.
- In Explore or Optimize, use dimensions like Original Content URL or Original Content Title to group and filter related stories.
This contextual display makes it easy to distinguish editorial ownership, track network-wide reach, and investigate how each version of a story performs from all angles including Audience and Conversions.
Add Original Content Tab on Compass
You can enable the Original Content tab across your organization in Compass.
This tab gives users a rolled-up view of all original content, making it easier to track production volume, performance, and publishing cadence at a glance.
- Go to
Organization > General Settings > Compass - Add the
Original Contenttab
Once added, it becomes visible for all users in your org. Perfect for editors, newsroom leads, and anyone needing a clean snapshot of content output.
Amplifying Syndicated Content
Syndicated content is fully supported in Marfeel Amplify. When selecting an article to publish, Amplify automatically detects all syndicated versions.
You can:
- Publish the same article across multiple social profiles using the original URL
- Assign different syndicated URLs per profile, so each audience sees the version tied to their market or region
Read more on how to configure Syndicated Content options on Marfeel Amplify.