We’re excited to launch Syndicated Content Analytics, a new feature that lets publishing networks understand how stories perform when shared across their own sites.
If your newsroom republishes content across multiple domains, national and regional sites, vertical brands, or local editions, this feature gives you a complete view of how those stories travel, where they gain traction, and how each version performs. It also enables holistic social distribution through Marfeel Amplify, making it easy to amplify stories across markets with the right URL for each audience.
What You Can Do
- Track republished stories across your network and see how they perform on each site
- Compare original vs. syndicated articles, side by side
- Group metrics by article, regardless of where it appears
Real-World Use Cases
- Editorial planning: Spot which formats, headlines, or angles perform best when reused across sites
- SEO teams: Monitor the visibility of all article versions, originals, syndicated and localized editions alike
- Network management: Measure how content circulates across your group and optimize syndication strategies
Check the User Guide for Syndicated Content Analytics for a broader overview of how the feature works in practice.
No extra tagging or manual setup needed. It’s just structured metadata and canonical tags you likely already use. For teams already using Marfeel Compass, Explore, or Optimize, it’s a seamless upgrade.
Syndicated Content is fully baked into Marfeel Amplify. When selecting an article to publish, Amplify automatically detects all syndicated versions and allows you to either publish the same URL everywhere or customize URLs by social profile. So your Facebook_A audience sees a.com/original-content, while Facebook_B sees b.com/syndicated-content. Distribution, tailored to your network.
Syndicated Content Analytics is now fully available to our Enterprise customers. Learn more or reach out to your Customer Success Manager for more information.