Metrics are quantifiable measurements that represent specific aspects of user behavior or content performance. They provide valuable numerical data.
Find below the included Metrics in each Marfeel 2024 plan.
General
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Unique users | ||||
| Pageviews total | ||||
| New articles | - | |||
| Unique Sessions | - | - | - |
Engagement
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Average RFV | - | |||
| Cumulative RFV | - |
Quality
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Total reading duration | ||||
| Avg. reading time per user | ||||
| Avg. reading time per page | ||||
| Total engagement time | - | |||
| Avg. engagement time per user | - | |||
| Avg. engagement time per page | - | |||
| Pageviews per user | ||||
| Average scroll | - | |||
| Session reading time | - | - | - | |
| Session engagement time | - | - | - | |
| PV per session | - | - | - | |
| Sessions per user | - | - | - |
Advertising
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Ad Impressions | - | - | ||
| CPM | - | - | ||
| Total Ads Revenue | - | - | ||
| ARPU | - | - | ||
| Ads per page | - | - | ||
| RPM | - | - |
Media
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Media Ad impressions | - | |||
| Media impressions | - | |||
| Media plays | - | |||
| Avg. play time | - | |||
| Avg. play rate | - | |||
| Avg. ads per play | - | |||
| Avg. play RFV | - | |||
| Avg. impression RFV | - |
Social
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Social posts | - | |||
| Social likes | - | |||
| Social comments | - | |||
| Social shares | - | |||
| Social interactions | - | |||
| Social followers | - | - |
Google Search Console
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Google Search Impressions | - | |||
| Google Search Position | - | |||
| Google Search Clicks | - | |||
| Google Search CTR | - | |||
| Google Discover Clicks | - | |||
| Google Discover Impressions | - | |||
| Google Discover CTR | - |
Affiliation
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Affiliation Clicks | - | - | Add-on | Add-on |
| Affiliation Revenue | - | - | Add-on | Add-on |
| Affiliation Orders | - | - | Add-on | Add-on |
| Affiliation Commission | - | - | Add-on | Add-on |
Page Speed
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| LCP - Largest Contentful Paint | - | - | ||
| CLS - Cumulative Layout Shift | - | - | ||
| FID - First Input Delay | - | - | ||
| INP - Interactive to Next Paint | - | - | ||
| TBT - Total Blocking Time | - | - | ||
| TTFB - Time to First Bye | - | - | ||
| Dom Content Loaded Time | - | - | ||
| Onload event | - | - | ||
| DOM Interactive Time | - | - | - | |
| Domain Lookup Time | - | - | - | |
| Page Download Time | - | - | - | |
| Page Load Sample | - | - | - | |
| Page Load Time | - | - | - | |
| Server Connection Time | - | - | - | |
| Server Response Time | - | - | - |
Optimize
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Goal - Acquire traffic | - | - | ||
| Goal - Maximize Pageviews | - | - | ||
| Goal - Total reading duration | - | - | ||
| Goal - Total engagement time | - | - | ||
| Goal - Cumulative RFV | - | - | ||
| Goal - Advertising revenue | - | - | ||
| Goal by Article | - | - | ||
| Goal by User | - | - | ||
| Goal by Pageview | - | - |
Recirculation
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Eligible | - | - | ||
| Viewable | - | - | ||
| Open | - | - | ||
| Conversion | - | - | ||
| Viewability Rate | - | - | ||
| Open Rate | - | - | ||
| Conversion Rate | - | - | ||
| Eligible Conversion Rate | - | - | ||
| Viewable Conversion Rate | - | - |
Conversions
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Second Last Hit attribution model |
- | - | ||
| First Hit attribution model |
- | - | ||
| Linear attribution model |
- | - | ||
| Decay attribution model |
- | - | ||
| Inverse Decay attribution model |
- | - | ||
| Position-based attribution model |
- | - | ||
| First Hit Last Session attribution model |
- | - | ||
| Linear Last Session attribution model |
- | - | ||
| Linear Last 24h attribution model |
- | - | ||
| Last Editorial Hit attribution model |
- | - | ||
| Conversions by Article | - | - | ||
| Conversions by User | - | - | ||
| Conversions by Pageview | - | - |
Content Opportunities
| Metric | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Health Score | - | - |
MarfeelCast
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Traffic Channel Share | ||||
| Traffic Channel Volatility |
Ecommerce
| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Avg. items purchased (per purchased cart) |
- | - | ||
| Avg. order value (per purchased cart) |
- | - | ||
| Number of Purchases | - | - | ||
| Purchase revenue | - | - | ||
| Product Views | - | - | ||
| Added to cart | - | - | ||
| Total items purchased | - | - | ||
| Total items added to cart | - | - | ||
| Unique viewers (inside product page) |
- | - | ||
| Unique buyers | - | - |