Marfeel’s pre-built dashboards make it easy to conduct analysis of a publisher’s audience, content, and traffic, providing rich insights into key areas of interest for the business like Google Discover, SEO, content optimization, and more.
They’re also a great starting point for publishers to begin building their own dashboards, providing inspiration to analysts on different ways to look at data to better understand the dynamics of the publication.
Marfeel offers the following pre-built dashboards out of the box:
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Global Overview: This dashboard summarizes key metrics—unique users, pageviews, engagement time, and article production— with trend charts to track site performance. Filter by traffic source or time period to assess audience growth, content output alignment, and delve into changes.
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Google Discover Dashboard: This dashboard provides an overview of performance on Google Discover. Know which articles are generating the most Discover traffic, what topics are authoritative for the publication, what topics are most popular, and how competitors are performing.
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SEO Dashboard: This dashboard gives an overview of traffic acquisition via Search and details performance in Google Search, Discover, Google News, and other search engines. It also analyzes content optimization and calls out technical and topical optimization opportunities.
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Anatomy of a Great Article: This dashboard provides guidance on how to optimize content, drawing on traffic and audience data to determine optimal article length, optimal title length, optimal number of headings, images, and more.
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Social Media Dashboard: This dashboard provides an overview of social media performance. It shows traffic from the main social networks and from dark social, comparing between periods, and showing the top-performing articles.
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Multimedia Dahsboard: This dashboard tracks multimedia performance, showing media impressions, plays over time, and top-performing content. This information helps identify trending topics, refine strategies, and optimize underperforming media.
All of Marfeel’s pre-built dashboards are Dynamic, meaning the data can be refined with custom filters and time frames using the date picker and filter drop down in the top left. This makes it easy to segment the data, zoom in on key areas, and conduct deep and meaningful analysis.