Which traffic medium has the best subscription conversion rate for my site?

Understanding which traffic medium has users coming from outside your site who are most likely to convert will help you tailor your content delivery and promo methods to prioritize subscriptions.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Optimize
  • Goal = your conversion goal (i.e. subscribe or Paid)
  • Attribution = Last editorial hit
  • Drilldown = Traffic medium with internal

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.