Understanding which traffic medium has users coming from outside your site who are most likely to convert will help you tailor your content delivery and promo methods to prioritize subscriptions.
Example using your newsroom in Marfeel
How to build this report:
- Insights > Optimize
- Goal = your conversion goal (i.e.
subscribe
orPaid
) - Attribution =
Last editorial hit
- Drilldown =
Traffic medium with internal
Don’t have your subscription integrated in Marfeel?
Check how to do it here or ask our support team or your Customer Success Manager.