Which topics are most effective for using paywalls to drive conversions?

Understanding which topics on your site have the best success with paywalls to drive conversions will tell you where it might be smartest to utilize locked content in order to maximize subscriptions.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Optimize
  • Goal = your conversions goal (i.e. subscribe or Paid)
  • Attribution = Last editorial hit
  • Drilldown = Topic
  • Filters = Visibility = hard-paywall (or however you describe locked content)

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.