Which articles should I put behind a paywall to maximize conversions?

Understanding which free articles are being read at a high rate by unsubscribed Loyal and Lover readers shows which stories could be put behind a paywall to maximize conversions — because these Loyal and Lover readers will be more likely to subscribe if that’s the only option to read a story they’re interested in.

Example using your newsroom in Marfeel

How to build this report:

  • Compass > Editorial
  • Select Anonymous under User Journey, as well as Loyal and Lover under Audience Loyalty Funnel
  • Type “visibility” in search bar, select Visibility, and set filter to Open

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.