Understanding which free articles are being read at a high rate by unsubscribed Loyal and Lover readers shows which stories could be put behind a paywall to maximize conversions — because these Loyal and Lover readers will be more likely to subscribe if that’s the only option to read a story they’re interested in.
Example using your newsroom in Marfeel
How to build this report:
- Compass > Editorial
- Select
Anonymousunder User Journey, as well asLoyalandLoverunder Audience Loyalty Funnel - Type “visibility” in search bar, select
Visibility, and set filter toOpen
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