When should I start targeting readers with subscriber content or CTAs to maximize conversions?

Understanding at what stage of the loyalty journey your audience is most likely to convert will help you determine when to start targeting readers with subscription CTAs or recommendations of subscriber-only content in hopes of driving conversions.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Optimize
  • Goal = your conversions goal (i.e. subscribe or Paid)
  • Attribution = Last editorial hit
  • Drilldown = Audience loyalty

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.