What length of content is most effective at driving subscriptions in my newsroom?

Learning how the length of your content affects its conversion rate can help you create strategies about how your newsroom writes its stories.

Example using your newsroom in Marfeel

How to build this report:

  • Go to Insights > Optimize
  • Choose your subscription goal (i.e. subscribe or Paid)
  • Attribution model = Last editorial hit
  • Drilldown = Number of words

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.