Target Funnel Drop-outs in Facebook

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Being able to retarget users who have dropped out your subscriptions funnel before completion has a high value, and will possibly result in a positive ROI campaign.

Using Marfeel Meta Pixel Experience you can setup different Meta Pixels, and define their audiences via Marfeel’s highly customizable targetings.

Here are the steps you need to follow:

  1. Create two different Meta Pixels
    1. Let’s call first pixel “Top of the funnel”
    2. Let’s call second pixel “Subscribers”
  2. Create a Marfeel Experience with the following configuration:
    • settings: Meta Pixel ID for “Top of the funnel”
    • targeting: URL for your subscription funnel entry point
  3. Create a second Marfeel Experience with the following configuration:
    • settings: Meta Pixel ID for “Subscribers”
    • targeting: User Type = Subscriber
  4. Create an Audience on Meta with the following configuration
    1. Include users in “Top of the funnel” pixel
    2. Exclude users in “Subscribers” pixel
  5. Create a Traffic campaign in Facebook using this audience as target