Marfeel provides dimensions for in-depth analysis of social performance, including:
- hasSocial: Indicates whether an article has been shared on social networks.
- Social Network: The specific social platform (Facebook, Instagram, X, etc.).
- Social Account Name: The name of the social account.
- Post type: The type of post (post, story, video, etc.).
- Post url: The URL of the social post.
- Text: The text of the post.
Marfeel analyzes each publication, detects the article link (whether in the post itself or in the first comment), and thus can link social metrics to editorial dimensions (sections, authors, topics, etc.). This enables queries like:
- Sections with the highest CTR on Facebook
- Authors with the most posts published on a particular network
- Views by topic
In this way, the platform combines social data from the social feed and on-page with editorial data, providing a comprehensive and actionable analysis.