How does Marfeel calculate Content Metrics?

For every canonicalized content url Marfeel computes and makes available across the data warehouse all the metrics listed below. These metrics can be used as dimensions for qualitative analysis on the content production from Explore, Optimize or Content Opportunities reports .

Some of the content metrics are inspired by The State of Content Marketing report by Semrush which reveals findings to build winning content strategies based on data.

The metrics are calculated based on the content detected by the Article body crawler.

  1. H1 length
  2. Heading distribution
  3. Image & Video count
  4. List count
  5. HTML language
  6. Number of words
  7. Number of sentences
  8. Number of syllables
  9. Flesch Index