How do I identify my audience segments most likely to convert?

Understanding which segments of your audience — based on loyalty and traffic source — are most likely to convert will help you craft custom strategies for how to best get subscriber-only content or subscription CTAs in front of those readers.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Explore
  • Metrics = Unique users
  • Group by = Audience loyalty and Traffic source
  • Filters = Audience loyalty = Casual, Loyal, Lover

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.