Can I see if stories with social posts are more effective converters than stories without social posts?

Understanding how social posts affects a story’s likelihood of generating subscriptions will help you determine the amount and selection of articles you want shared on social media in order to drive conversions.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Explore
  • Metrics = Unique users, New articles, and your conversions goal (i.e. subscribe or Paid)
  • Attribution = Last editorial hit
  • Group by = Has social

Conversions in Explore are only available in the Enterprise plan. Check with you Customer Success Manager on how to activate it.

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.