Understanding the evolution in follower numbers across your site’s social media accounts will help you identify shrinking accounts that need work and blossoming accounts that can be used as a traffic engine, as well as monitor effects of different social media strategies.
Example using your newsroom in Marfeel
How to build this report:
- Insights > Explore
- Metrics =
Social followers - Group by =
Social networkandSocial account name - You can also click Compare and select
Preceding period, then click the bar chart icon on the graph to see a nice comparison bar chart
Don’t have your social networks integrated in Marfeel?
Check how to do it here or ask our support team or your Customer Success Manager.