There are situations for which ranking higher up in Comscore, Nielsen, Quantcast, GFK, or other site traffic auditors, is a priority.
A strategy you can you use is to re-acquire users who have previously visited a website but didn’t return within the last 30 days.
Here are the steps you need to follow:
Create a Marfeel Experience with the following configuration:
- settings: your Meta Pixel ID
- targeting: the domain you want to increase users for
Create a new Custom Audience in Meta that includes all observed users within last 6 months (maximum offered by Meta) that have not visited your site during last 30 days
Create a Traffic Campaign on Meta using this Audience.
- Add to targeting the country for which you want to improve the ranking, since site traffic auditors, such as Comscore, only account for domestic users in their metrics.
- Use your best content to bring them back, i.e. articles which have high on Discover or homepage, or which have a high Dark Social traffic
This approach ensures that every click garnered by a campaign contributes to the monthly unique user count and enhances the probability of re-engaging users who have previously displayed an interest in the website’s content.