The type of post you choose for sharing content significantly influences how audiences engage with your stories. Publishers typically find the most success when matching post types to both their content goals and each platform’s unique characteristics. You can select it using the right hand panel, available options vary by channel.
Images and Video
For articles with strong imagery, single image or video posts present your lead visual with maximum impact. This format works particularly well when you need to convey the essence of a story at a glance. When you have multiple compelling images, carousels allow readers to swipe through article highlights - especially effective for photo essays, listicles, or multi-part stories.
Stories
Stories offer a powerful way to share urgent updates, with their full-screen vertical format and 24-hour visibility window. Many publishers use these for breaking news alerts, live event coverage, or time-sensitive announcements.
Link Preview
Link Previews rely on platform-generated display of your article metadata. While convenient, note that Preview content pulls from your Open Graph tags and is therefore not customizable. Furthermore, custom images have been shown to usually outperform automated previews.
Text
Text posts with links placed either inside or in their first comment provide a clean way to share articles while potentially avoiding some platforms’ reach limitations. On Facebook specifically, they can feature colored background presets that increase the text and overall post size, helping to stand out in crowded feeds.
Polls
Interactive elements like polls can transform standard posts into conversation starters. These work particularly well for opinion pieces or stories where you want to gauge reader sentiment.