Understanding which sections have the highest CPM, and specifically which have the highest CPM in the open market, can help you determine which sections are connected to the strongest and weakest ad campaigns.
Example using your newsroom in Marfeel
How to build this report:
- Insights > Explore
- Metrics =
Ad Impressions
andCPM
- Group by =
Section
- Filters =
Ad Impressions > 10000
andAd type = EBDA/ABX
(optional)
Don’t have your advertising integrated in Marfeel?
Check how to do it here or ask our support team or your Customer Success Manager.