Which sections on my site have the highest CPM?

Understanding which sections have the highest CPM, and specifically which have the highest CPM in the open market, can help you determine which sections are connected to the strongest and weakest ad campaigns.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Explore
  • Metrics = Ad Impressions and CPM
  • Group by = Section
  • Filters = Ad Impressions > 10000 and Ad type = EBDA/ABX (optional)

Don’t have your advertising integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.