Where might affiliation content do well on my site where it isn't already?

Understanding which sections without affiliation content have high levels of engagement time and internal traffic will help you identify sections where it could be smart to present highly engaged readers with affiliation products.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Optimize
  • Goal = Total engagement time OR Pageviews
  • Drilldown = Section
  • Filter = Has affiliation = false
  • If you’re using Pageviews as the Goal, also use the filter Traffic source with internal = internal
  • We also recommend using filters on the number of articles to make the chart more digestible

Don’t have your affiliation integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.