Marfeel Amplify now supports WebP image uploads for social posts, giving teams access to a modern image format that delivers better quality at smaller file sizes.
WebP is a next-generation image format developed by Google that provides superior compression compared to JPEG and PNG. This means your social posts can include high-quality visuals that load faster for your audience, while consuming less bandwidth and storage.
What You Can Do
Upload WebP images directly when creating social posts in Marfeel Amplify, just as you would with JPEG or PNG files. The system automatically handles the format and ensures optimal rendering across all supported social platforms.
Why This Matters
- Better performance: WebP images are typically 25-35% smaller than equivalent JPEG images, leading to faster load times on social platforms
- Higher quality: Maintain visual fidelity while reducing file size, particularly important for detailed graphics and photos
- Modern workflow compatibility: Work seamlessly with design tools and content systems that increasingly output WebP by default
- Future-ready: As social platforms expand WebP support, your content is already optimized
This enhancement is available now to all Marfeel Amplify users at no additional cost.