Use Engagement Time to Hone Your Content Strategy

Do you know how much time your users spend actively engaged with your content? Marfeel measures engagement using signals so subtle that if someone gets up for a coffee in the middle of reading one of your articles, the engagement clock pauses while they add the milk and sugar.

Find the engagement time metric among the featured KPIs throughout Compass, as well as in Explore and Optimize reports.

Smart content strategies combine light content with lower engagement times for acquisition with long-form content with higher ones for retention. Track engagement times to make sure you’re reaching your audience throughout the funnel.

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