URL based conversions

The Goal Tracking Tag Experience allows users to automatically track a conversion when a targeting criteria is met.

You can create a tag experience:

  1. From Experience Manager
  2. Create a Goal Tracking Tag Experience

Tracking a subscription when the user visits a page

There are situations where the site might not have a datalayer or where you can’t allocate technical resources to instrument certain events.

There are situations where if the user hits a certain URL it can automatically be mapped to a goal conversion. i.e. If the user hits the page /subscription/payment_confirmation it means she has successfully subscribed to a paywall.

In cases like these ones you can use the Goal Tracking experience adding a url targeting: