Goal
Encourage users to explore content from sister publications or related sites, increasing cross-site traffic.
Scenario Description
Your organization manages multiple websites or publications, each with its own unique focus—such as news, sports, lifestyle, technology, or entertainment. While each site attracts its own audience, there’s a valuable opportunity to enhance user engagement by recommending relevant content from your sister sites or partner publications.
By implementing cross-site recommendations, you can:
- Expose Users to a Broader Range of Content: Introduce readers to topics or articles they might find interesting but wouldn’t have discovered otherwise.
- Increase Cross-site Traffic: Drive users from one site to another within your network, boosting overall page views and user engagement.
- Strengthen Brand Ecosystem: Reinforce the interconnectedness of your publications, encouraging brand loyalty and recognition across your media properties.
By leveraging cross-site recommendations, you enrich the user experience with a wider array of content and capitalize on the synergy between your publications. This strategy not only increases user engagement and time spent across your network but also strengthens your brand presence and loyalty among your audience.
Ideas
- Home module
- Brand home recirculation footer
- Originating site can curate and optimize for the module
- Flowcard with remote