Use Marfeel Recommender to automatically suggest articles between paragraphs whenever editors haven’t selected one themselves, ensuring no opportunity for reader engagement goes to waste.
Scenario description
Many CMS platforms let editors manually embed recommended articles between paragraphs for added context. But when this option goes unused, a valuable opportunity to boost recirculation is lost. Marfeel Recommender seamlessly fills this gap by providing contextual suggestions only when an editor’s recommendation isn’t available—respecting editorial choices while maximizing audience engagement.
How to Set it Up
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Create a new recommender experience with format Inline. Use the preview’s url dropdown to navigate to an article featuring a recommended article module curated by an editor.
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Use the target icon to highlight the module, and select Generate both. Tweak until the recommendation is appearing correctly.
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Click on the
+sign above the CSS selector to add a second placement. Change the first one’s strategy to Do nothing, so that second one acts as a fallback. -
On the second placement, add a selector that identifies the paragraph previous to the recommended article’s position, and change the strategy to Insert Below.
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On Content tab, click on the feed to edit it. Set the engine to Similar, Time Window to Last Week, and the number of articles to 1.
