Today we’re launching advanced metrics capabilities for our Enterprise customers that let you filter with precision and track custom metrics.
Custom Page Metrics: Track what matters to your business
We’re launching Custom Page Metrics, a powerful new feature that lets you capture and analyze any custom numeric data at the page level. Now you have complete control over tracking metrics that align with your unique editorial and business objectives.
Track custom engagement definitions: Monitor specific interactions that matter to your content strategy, from custom pageview definitions to unique engagement patterns.
Optimize monetization: Keep tabs on ad loading times, placement performance, and impression data to maximize revenue opportunities.
Monitor technical performance: Track video loading times and other technical metrics that impact user experience.
PageMetrics integrates seamlessly with all existing Marfeel tools—dashboards, workspaces, reports, and API—so you can combine custom metrics with standard traffic data for comprehensive insights.
Perfect for publishers who need granular control over their analytics and want to track metrics beyond standard web analytics.
Start tracking Custom Page Metrics to track exactly what drives your content strategy. Available on Web, iOS and Android SDKs.
Enhanced Metrics Filtering: Find exactly what you’re looking for
We’ve upgraded our metrics filtering capabilities to give Enterprise customers laser-focused insights into your audience behavior. You can now filter any metric by specific value ranges, making it easier than ever to identify patterns and opportunities.
Filter by engagement time: See which content keeps readers engaged for more than 5 seconds, or identify pieces that lose attention quickly. Perfect for understanding what resonates with your audience and optimizing content strategy accordingly.
Filter by scroll behavior: Analyze pages where users scroll past certain thresholds to understand content consumption patterns and identify your most engaging pieces.
This enhanced filtering works across lots of metrics in your dashboards and reports, giving you the precision you need to make data-driven editorial decisions.
Happy data!